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Madden NLF Football is the only name in digital gridiron, but it seems that being the only game that counts isn’t enough for EA Sports. Their newest Madden is being advertised by one of the truly most innovative, fun, interactive, and cool viral ad campaigns that I have come across.
The Madden GIFERATOR combines the powerful video game engine, real world NFL results, and easily sharable, and popular, GIFs into something that defines what a real viral ad campaign can accomplish when you imagine big.
Viral Ad Campaign of the Week: EA Sports Madden GIFERATOR
The EA Sports Madden GIFERATOR is a GIF producing platform that allows users to make ny sort of GIF they want using the Madden gaming engine. For those who don’t know, a GIF is a series of images that mimic video, but without the sound. Here’s one I made for Darren Sproles and the Eagles that I made:
Once you have your GIF you’re free to share it anywhere, and it sure has been. Most seem to be popping up on Twitter where GIFs are better shared thanks to their quick loading time on the short-lived social media platform. Here’s a user tweet I found funny:
Adding famous literature to the Madden Giferator needs to be a thing. Here's DANTE x COWBOYS (or THE INFEROMO) — http://t.co/v5ZfhIqsyn
— Caleb Saenz (@calebjsaenz) September 5, 2014
The process to make a GIF is pretty simple. You select the team you want, the player you want, the background, add your text, and they make it for you. Even though it’s really quick, there’s rarely a dull moment. A GIF plays while you’re waiting for your own GIF to load:
Other aspects of the EA Sports Madden GIFERATOR viral ad campaign
The coolest thing about the GIFERATOR is how well it incorporates with real world results. It acknowledges the current week’s matchup, and is at its best when it interacts with live plays. These plays are turned into live ads across the Google networks.
As an example, say Patrick Willis comes up with a big interception against the Carson Palmer this weekend. A GIF of Patrick Willis would be created saying something silly, like : “Sorry, Carson, but imma take that.” The ad would be displayed on the Google networks and we’d all have a laugh at poor Carson Palmer.
This type of GIF marketing would be the perfect piece of content for a Twitter promotion campaign from us. You may not be a football related brand, but there are other GIF generators out there which can create content for you that could get some great shares and expand your reach.
The Madden GIFERATOR is also seeing heavy use by EA Sports themselves as they create their own GIFs to share periodically. Most of them are completely silly:
— EA SPORTS Madden NFL (@EAMaddenNFL) September 20, 2014
And then there’s this video on YouTube that was made by splicing together multiple Madden GIFERATORs…ya…
Problems with the EA Sports Madden GIFERATOR
The biggest problem with the Madden GIFERATOR is the general problem with the NFL lately. There have been a whole lot of black eyes dealt to the league lately, and I don’t mean literally. Ray Rice and Adrian Peterson have been eliminated from the GIFERATOR, but that doesn’t stop fans from still making tasteless comments with their GIFS.
Another issue that annoys fans is how certain words are being censored so that you can’t use them. There are the obvious ones, but “brain,” “concussion” and “lesbian” have also been cut from the Madden GIIFERATOR lexicon. EA Sports doesn’t want images of their product used with words and phrases that could be offensive in some way…it’s their sandbox.
That’s it as far as problems go. It’s silliness and football, and I love both too much to complain beyond those two paragraphs!