Viral Ad Campaign of the Week: The Chevy Guy Mistake

Chevy Guy mistake video

Not every viral ad campaign is all about sitting down at sales and marketing meetings and planning out how you’re going to be popular. Sometimes it is all about rolling with the punches and moving along with a movement created entirely by the people – and a funny error.

The Chevy Guy viral ad campaign was just such an instence as a mistake lead to a lot of people having fun online. When Chevrolet themselves joined in the fun got real, and really fun. Continue reading

Viral Ad Campaign of the Week: Peugeot “The Legend”

peugeot the legend feature

Some weeks here on Viral Tactic during the ongoing “Viral Ad Campaign of the Week” segments I can be very critical. This is not one of those weeks. The new campaign by Peugeot, the French car manufacturer for those Americans who don’t know the makers of the hottest hatchback, is simply called “The Legend.”

The Legend campaign follows up on an older TV ad of theirs from the 1980s. They pay homage to this commercial, and then amp it up to the type of content we expect in 2014! They planned for this to go viral, and it has. You need to learn from them, or you’ll fail to capitalize on the success of a viral ad campaign. Continue reading

Viral Ad Campaign of the Week: KLM Airlines Lost & Found

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Some viral ads are completely unrelated to anything that actually happens around the product or service being advertised. Never has Johnny Walker Blue inspired two rich actors to have a competition over a boat. But the KLM Airlines ad was loosely inspired by the action of KLM’s own actual Lost & Found team…with a touch of cute puppy added!

While this ad has caused a certain amount of controversy due to people being slightly more gullible than they should, it has still helped to highlight the actual work that they do. If a viral ad does anything for your company, highlighting your actual work should be it! Continue reading

How to Get More YouTube Views & Become Internet Famous

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If you want to get more YouTube views, it’s time to take your YouTube channel seriously. Some of the most successful YouTube users may look like they’re just goofing around and having a good time, and to be fair they are indeed doing so, but behind the scenes there is some serious work and planning going on.

Read this article for 8 tips to help you improve your YouTube channel, and get more YouTube views. Continue reading

Viral Ad Campaign of the Week: Johnnie Walker, The Gentleman’s Wager

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Viral ads on YouTube are becoming more and more like mini movies, and this online consumer couldn’t be happier. The Johnny Walker viral ad campaign “The Gentleman’s Wager” stars Jude Law, a boat, and a dance routine around a story.

It isn’t often that people want to watch movies sponsored by brands, this is certainly an exception! Continue reading

Viral Ad Campaign of the Week: Apple iPhone 5s Dreams Video

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Screen Shot 2014-08-08 at 1.10.50 PMApple is a company that seems to have the perfect…EVERYTHING. The perfect products, the perfect packaging, the perfect stores, and the perfect public perception of their products. All of this is of course a big part of their overall marketing efforts; informing people of what they’re all about.

A brand new video on their sporadically used YouTube page has sparked the imaginations of Apple users, and iPhone lovers in particular. Continue reading

Viral Ad Campaign of the Week: GoPro YouTube Channel

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Here on the viral marketing campaign of the week feature we like to focus on one specific video, tweet, or conentrated campaign. Today we’ll be looking at the entire campaign being running on one channel, YouTube, by the GoPro team.

Their individual videos may not be going viral, but their channel certainly has! Continue reading

Viral Ad Campaign of the Week: Thai Mobile Ad “Technology will Never Replace Love”

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Creating an ad based on love for your child should be an absolute slam dunk, home run in the bottom of the ninth success. This Thai mobile ad, however, is proving to have stirred up some controversy around parenting stereotypes. For those that simply watch this latet tear-jerker Thai mobile ad for what it is, it has stirred up the exact positive emotions which it meant to evoke. Continue reading

Target your Local SEO with a Popular and Optimized YouTube Video

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We’re all aware of what a successful and well promoted YouTube video can do for your ability to find new customers. A successful campaign can help bring in thousands, or more, of relevant and converting visitors. But what else can you do with these videos to be successful?

The ability to find customers in your area through local SEO efforts is an important of any online marketing strategy, especially for small to medium sized businesses. YouTube is a worldwide platform, how could it possibly help you find customers who are in your town, or across the street even? Read on and I’ll show you how you can shift your impact from those in Paris, France, to those in Paris, Ontario Canada. Continue reading

Viral Ad Campaign of the Week: Burger King’s #ProudWhopper campaign

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Every celebration is an opportunity to create a viral video that supports the event or holiday itself, while helping expose your product and maybe a little bit about humanity. Burger King’s #ProudWhopper, or Proud Burger, viral video does just that in a way that is both disturbing and heart warming.

Viral Ad Campaign of the Week: Burger King’s #ProudWhopper campaign

Continue reading