Viral Ad Campaign of the Week: Peugeot “The Legend”

peugeot the legend feature

Some weeks here on Viral Tactic during the ongoing “Viral Ad Campaign of the Week” segments I can be very critical. This is not one of those weeks. The new campaign by Peugeot, the French car manufacturer for those Americans who don’t know the makers of the hottest hatchback, is simply called “The Legend.”

The Legend campaign follows up on an older TV ad of theirs from the 1980s. They pay homage to this commercial, and then amp it up to the type of content we expect in 2014! They planned for this to go viral, and it has. You need to learn from them, or you’ll fail to capitalize on the success of a viral ad campaign. Continue reading

Viral Ad Campaign of the Week: KLM Airlines Lost & Found

klm airlines lost and found viral ad

Some viral ads are completely unrelated to anything that actually happens around the product or service being advertised. Never has Johnny Walker Blue inspired two rich actors to have a competition over a boat. But the KLM Airlines ad was loosely inspired by the action of KLM’s own actual Lost & Found team…with a touch of cute puppy added!

While this ad has caused a certain amount of controversy due to people being slightly more gullible than they should, it has still helped to highlight the actual work that they do. If a viral ad does anything for your company, highlighting your actual work should be it! Continue reading

How to Get More YouTube Views & Become Internet Famous

get more youtube views

If you want to get more YouTube views, it’s time to take your YouTube channel seriously. Some of the most successful YouTube users may look like they’re just goofing around and having a good time, and to be fair they are indeed doing so, but behind the scenes there is some serious work and planning going on.

Read this article for 8 tips to help you improve your YouTube channel, and get more YouTube views. Continue reading

Viral Ad Campaign of the Week: EA Sports Madden GIFERATOR

madden giferator

Madden NLF Football is the only name in digital gridiron, but it seems that being the only game that counts isn’t enough for EA Sports. Their newest Madden is being advertised by one of the truly most innovative, fun, interactive, and cool viral ad campaigns that I have come across.

The Madden GIFERATOR combines the powerful video game engine, real world NFL results, and easily sharable, and popular, GIFs into something that defines what a real viral ad campaign can accomplish when you imagine big. Continue reading

Viral Ad Campaign of the Week: #TimsDark Experiment

#timsdark experiment

I’m aboot to show you a little side of myself that I haven’t before, if the ‘aboot’ didn’t clue you in, I, Ernest Thompson, am Canadian. I have been all my life, and I feel that it’s time I came out as openly Canadian, especially since I’m going to be talking about the #TimsDark Experiment by the iconic Canadian brand, Tim Horton’s.

The #TimsDark Experiment video perfectly snags you in the first 30 seconds, regardless of your country of birth orientation, as you want to figure out…just what the heck is going on? Continue reading

Viral Ad Campaign of the Week: Johnnie Walker, The Gentleman’s Wager

johnnie walker

Viral ads on YouTube are becoming more and more like mini movies, and this online consumer couldn’t be happier. The Johnny Walker viral ad campaign “The Gentleman’s Wager” stars Jude Law, a boat, and a dance routine around a story.

It isn’t often that people want to watch movies sponsored by brands, this is certainly an exception! Continue reading

Stop being an Annoying Business Page on Social Media

annoying business page uses wrong tool

Social media is a huge huge business for marketers who know what they’re doing. It is also a huge HUGE time waster for those who don’t. The most annoying business pages on Facebook, the most obnoxious accounts on Twitter, and the most unwatchable videos on YouTube all share some common traits.

Just because social media platforms are cheap doesn’t mean you need to be involved with every single one, and it doesn’t mean that using one isn’t a waste of time. I’m going to layout 10 big time wasters that take your business page from a fun community, to an annoying business page populated by you and maybe your employees. Continue reading

Viral Ad Campaign of the Week: Apple iPhone 5s Dreams Video

Apple

Screen Shot 2014-08-08 at 1.10.50 PMApple is a company that seems to have the perfect…EVERYTHING. The perfect products, the perfect packaging, the perfect stores, and the perfect public perception of their products. All of this is of course a big part of their overall marketing efforts; informing people of what they’re all about.

A brand new video on their sporadically used YouTube page has sparked the imaginations of Apple users, and iPhone lovers in particular. Continue reading

Viral Ad Campaign of the Week: GoPro YouTube Channel

7999011789_48fd3e1a73_z

Here on the viral marketing campaign of the week feature we like to focus on one specific video, tweet, or conentrated campaign. Today we’ll be looking at the entire campaign being running on one channel, YouTube, by the GoPro team.

Their individual videos may not be going viral, but their channel certainly has! Continue reading

Viral Ad Campaign of the Week: Thai Mobile Ad “Technology will Never Replace Love”

Screen Shot 2014-07-18 at 10.05.39 AM

Creating an ad based on love for your child should be an absolute slam dunk, home run in the bottom of the ninth success. This Thai mobile ad, however, is proving to have stirred up some controversy around parenting stereotypes. For those that simply watch this latet tear-jerker Thai mobile ad for what it is, it has stirred up the exact positive emotions which it meant to evoke. Continue reading