Target your Local SEO with a Popular and Optimized YouTube Video

We’re all aware of what a successful and well promoted YouTube video can do for your ability to find new customers. A successful campaign can help bring in thousands, or more, of relevant and converting visitors. But what else can you do with these videos to be successful?

The ability to find customers in your area through local SEO efforts is an important of any online marketing strategy, especially for small to medium sized businesses. YouTube is a worldwide platform, how could it possibly help you find customers who are in your town, or across the street even? Read on and I’ll show you how you can shift your impact from those in Paris, France, to those in Paris, Ontario Canada. Continue reading

Viral Ad Campaign of the Week: Burger King’s #ProudWhopper campaign

Every celebration is an opportunity to create a viral video that supports the event or holiday itself, while helping expose your product and maybe a little bit about humanity. Burger King’s #ProudWhopper, or Proud Burger, viral video does just that in a way that is both disturbing and heart warming.

Viral Ad Campaign of the Week: Burger King’s #ProudWhopper campaign

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Viral Ad Campaign of the Week: Always #LikeAGirl

Gender roles and stereotypes have been a hot topic in the marketing world lately, breaking them down that is! This thought going through the public consciousness has been capitalized upon by Always with their #LikeAGirl video campaign, as well as their Twitter efforts. Continue reading

Increase Conversions with Social Content Curation

The fact that web users are consuming an incredible amount of social content should be no surprise to anyone as the selfie craze takes over the world. How can your brand increase conversion with this phenomenon? By looking at social content curation ideas that get people involved in the story of your brand.

Increase Conversions with Social Content Curation

Now, something being popular is one thing, but it being influential is quite another. What you may not know is that people are no longer trusting the word of the company, or even established online review websites, anymore. Continue reading

Viral Ad Campaign of the Week: First Moon Party

Welcome to the second of our ongoing series of Viral marketing campaigns of the week. This week, we’re looking at a product that either gets a completely, well, I want to use the phrase ‘bollocks treatment,’ but that may be an odd choice, and hard for American readers to understand. Continue reading

How to Survive a Social Media Hoax That Goes Viral

social media hoax warning

Have you eve been sucked into a social media hoax before? A social media hoax is when a story spreads virally through the social web and people believe it is true. But, unfortunately for those sucked into it, the story is not true.

This can be fun in some cases, Jimmy Kimmel’s hoaxes come to mind, but for an online brand it can be a PR nightmare that starts through no fault of your own. Continue reading

Viral Ad Campaign of the Week: Dove #RealDadMoments campaign

In our first feature looking at successful viral marketing campaigns of the week, we’re going to go clean with Dove Men+Care soap. Their #RealDadMoments campaign has been all over the social web this past week, giving Dove a bit of a viral boost at a key time for this aspect of their brand.

I’m going to talk about how it has succeeded so that you can gain insight into how you too can go viral. Continue reading

Viral Content Triggers: What Content Needs to Go Off

Viral content triggers are what make someone think “Hey, I like that! Let’s see if one of my friends will like it too!” So what are these triggers and how can you include them in more of your content?

I’m going to look at a highly regarded study by Jonah Berger and Katherine Milkman titled “What Makes Online Content Viral” to gain some insight, and share with you how it works in conjunction with crowd marketing tactics. Continue reading

How to Create Potentially Viral Content

Viral content may seem easy – just create something that people will love, hate, laugh at, or think about – and the magic of the internet should take care of the rest…right? If only viral marketing were that easy to get circulating! We’d all be rich if that were so!

The potentially viral content that you create will have a better chance of reaching a large number of people if you follow the advice presented below. Continue reading

What is Viral Marketing?

Simply put, viral marketing is an idea which spreads rapidly and helps market your business. In a modern context it spreads rapidly across the internet through social media platforms.

What is Viral Marketing?

Viral marketing is the hot new trend in marketing as it helps you spread a message rapidly, with minimal effort, and with people who are excited about your brand message participating. This involvement of your fans, or brand evangelists, is the key in a viral marketing campaign as each person is a trusted voice of their peers and friends.

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