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Not every viral ad campaign is all about sitting down at sales and marketing meetings and planning out how you’re going to be popular. Sometimes it is all about rolling with the punches and moving along with a movement created entirely by the people – and a funny error.
The Chevy Guy viral ad campaign was just such an instence as a mistake lead to a lot of people having fun online. When Chevrolet themselves joined in the fun got real, and really fun. Continue reading