Viral Ad Campaign of the Week: Honda Civic “The Other Side”

Honda Civic The Other side viral video feature

Some viral ad campaigns reach their high numbers due to their cutting edge use of online tools. It’s not always about flashy slogans, mistakes made strengths, or awesome CGI. Sometimes it’s just about telling a story, and making your fans a part of it with technology.

The Honda Civic “The Other Side” viral ad campaign is just such an example of fans telling the story along with the brand via technology. They have used a highly interactive ‘choose’ your own adventure’ path with their latest video. It’s not only fun, but it’s shareable too! Continue reading

Viral Ad Campaign of the Week: The Chevy Guy Mistake

Chevy Guy mistake video

Not every viral ad campaign is all about sitting down at sales and marketing meetings and planning out how you’re going to be popular. Sometimes it is all about rolling with the punches and moving along with a movement created entirely by the people – and a funny error.

The Chevy Guy viral ad campaign was just such an instence as a mistake lead to a lot of people having fun online. When Chevrolet themselves joined in the fun got real, and really fun. Continue reading