Viral Ad Campaign of the Week: Honda Civic “The Other Side”

Honda Civic The Other side viral video feature

Some viral ad campaigns reach their high numbers due to their cutting edge use of online tools. It’s not always about flashy slogans, mistakes made strengths, or awesome CGI. Sometimes it’s just about telling a story, and making your fans a part of it with technology.

The Honda Civic “The Other Side” viral ad campaign is just such an example of fans telling the story along with the brand via technology. They have used a highly interactive ‘choose’ your own adventure’ path with their latest video. It’s not only fun, but it’s shareable too! Continue reading

Viral Ad Campaign of the Week: Peugeot “The Legend”

peugeot the legend feature

Some weeks here on Viral Tactic during the ongoing “Viral Ad Campaign of the Week” segments I can be very critical. This is not one of those weeks. The new campaign by Peugeot, the French car manufacturer for those Americans who don’t know the makers of the hottest hatchback, is simply called “The Legend.”

The Legend campaign follows up on an older TV ad of theirs from the 1980s. They pay homage to this commercial, and then amp it up to the type of content we expect in 2014! They planned for this to go viral, and it has. You need to learn from them, or you’ll fail to capitalize on the success of a viral ad campaign. Continue reading