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Some viral ad campaigns reach their high numbers due to their cutting edge use of online tools. It’s not always about flashy slogans, mistakes made strengths, or awesome CGI. Sometimes it’s just about telling a story, and making your fans a part of it with technology.
The Honda Civic “The Other Side” viral ad campaign is just such an example of fans telling the story along with the brand via technology. They have used a highly interactive ‘choose’ your own adventure’ path with their latest video. It’s not only fun, but it’s shareable too! Continue reading